Interweb. — app.interweb.media

User guide

Everything you need to get the most out of Interweb.

1. What is Interweb.?

Interweb. is an automated SEO platform that helps you understand what is holding your website back in search, gives you a prioritised list of fixes, and keeps you accountable through a gamified quest system.

At its core it does three things:

• Audits your site on a technical and on-page level, scores it, and surfaces actionable fixes
• Tracks your keywords, competitors, and Google Search Console data in one place
• Builds authority through Link Command once your campaign reaches the link-building tier
• Motivates progress through The Nexus — a set of gamified quests that reward real SEO work with XP, levels, and credits

You do not need to know how to code or run Google Search Console reports. The platform translates raw crawl data into plain-language tasks.

2. Getting started

Create an account

1. Go to app.interweb.media
2. Click Sign up and enter your email address
3. Choose a password or use the magic link option
4. Complete the onboarding steps — you will receive 300 free credits on signup

The dashboard

Once logged in you land on the main dashboard. The left sidebar gives you access to:

• Dashboard — overview of all your sites
• Sites — manage individual sites
• Growth — The Nexus quest hub
• Account — settings, credits, badges

The top bar always shows your current credit balance, level, XP, and streak.

3. Adding your first site

1. Go to Sites in the sidebar
2. Click Add site
3. Enter your domain (e.g. https://example.com) and a display name
4. Click Save

After saving, the platform runs a quick site health check and takes you to your new site overview. To see the full issues list and prioritised fixes, run a crawl from the site overview.

4. Site overview

Navigate to a site by clicking it on the Sites page. The overview shows:

Below the scores you will see the last crawl date, pages crawled count, and a summary of open issues by severity.

Running a new crawl

Click Recrawl on the site overview to trigger a fresh audit. Standard crawl costs 25 credits. Deep crawl costs 100 credits. Crawls are also run automatically by the monthly monitoring job.

5. Issues

Go to Sites → [your site] → Issues. Issues are audit recommendations generated from the crawl. Each has a severity:

Click any issue title to see a plain-language description, which URLs are affected, a recommended fix, and an AI explanation of why it matters.

Resolving an issue

When you have fixed an issue on your site, mark it as resolved. Resolved issues contribute to quest progress and XP awards. After your next crawl, if the issue is still present it will reappear — the system keeps your progress honest.

6. Rankings

Go to Sites → [your site] → Rankings. Track your most important search keywords here.

Adding keywords

1. Click Add keyword
2. Type the keyword phrase
3. Save — rankings are checked on your next rank update cycle

Reading the data

The rankings table shows current position in Google, position change since last check, a 30-day sparkline, and estimated traffic impact. Rank checks for a batch of 10 keywords cost 10 credits.

7. Rank Cortex

Go to Sites → [your site] → Rank Cortex. Rank Cortex answers one question for every keyword you track: "What is the single most impactful thing I can do to improve this keyword's ranking?"

It performs a deep match analysis — comparing each keyword against your crawled pages, technical health, content quality, and internal links — then groups keywords into opportunity buckets so you know where to focus.

Opportunity buckets

Each keyword card shows the keyword, current ranking position, search intent, mapping quality, a rank readiness score (0–100%), and the primary recommendation.

Viewing a diagnosis

Click View diagnosis on any keyword to open a side panel with the full breakdown: mapping status, rank readiness, ranking URL, matched page URL, the main blocker, a plain-English gap explanation, the next best action, and pass/fail checks across technical, on-page, content, internal link, and GSC dimensions.

Generating a Fix Brief

Inside the diagnosis panel, click Generate Fix Brief (costs credits) for an AI-generated action plan with copy-ready title tag options, meta descriptions, H1 suggestions, content sections to add, internal link placements, and verification steps.

Starting a quest

Click Start quest on any recommendation to turn it into a trackable quest with XP rewards. Cortex quests appear on your Quests page and expire after 7 days.

Running an analysis

Click Analyse all keywords in the hero panel to run or re-run analysis across all tracked keywords. Use the filter bar to narrow by position range, mapping status, priority, or search intent.

8. Competitor Gap

Competitor Gap helps you compare one of your pages against competitor pages that rank above it.

Go to Sites → [your site] → Competitor Gap.

Running an analysis

1. Enter the URL of the page on your site that you want to improve.
2. Enter up to 3 competitor page URLs. Use pages that rank above your page for the keyword or topic you are trying to improve.
3. Choose a crawl mode.
4. Click Analyze Competitor Gap.

Crawl modes

Page only compares the entered pages directly.

Page + links crawls the entered page and nearby linked pages, up to 25 pages, for a broader comparison.

Results

The analysis returns gap cards. Each card can include the competitor source, category, severity, confidence, effort, competitor advantage, what your page lacks, a fix recommendation, implementation guidance, and an evidence drawer.

Competitor Gap can detect gaps across: Search Intent, Metadata, Content Structure, Internal Linking, Technical SEO, Media & Accessibility, Schema, Topical Coverage, Authority Support, and Conversion Clarity.

Interweb compares page signals directly, then uses AI judgement to surface useful gaps that rules alone may miss.

You can filter gaps by category, severity, and effort. Expand a card to review the evidence. Click Create quest on a gap card to turn the recommendation into a task.

History

Previous analyses appear in the history list. If you run the same analysis again shortly after a previous run, Interweb may reuse the recent result instead of creating a duplicate.

Running a Competitor Gap analysis costs 30 credits. If all competitor crawls fail, the analysis fails safely and eligible credit handling is managed by the app.

9. Link Command

Go to Sites → [your site] → Link Command. Link Command is the Tier 5 authority-building console for planning, reviewing, and tracking link-building orders.

What Link Command does

The console behaves like a chat box while order details are being shared. Messages, approvals, change requests, AI outline edits, draft reviews, and live-link receipts stay in one timeline.

When Interweb sends something for review, the notification bell in the top bar highlights the update and links back to the correct Link Command console.

10. Performance (Google Search Console)

Go to Sites → [your site] → Performance. This section requires connecting your Google Search Console account.

Connecting GSC

1. Click Connect Google Search Console
2. You will be redirected to Google to authorise access
3. Select the property that matches your site
4. Authorise and you are redirected back

Once connected the Performance tab shows clicks and impressions over 30 days, average position trend, top pages by click volume, Core Web Vitals, and index coverage. You can disconnect GSC at any time from Account → Settings.

11. Crawl Atlas

Go to Sites → [your site] → Crawl Atlas. Crawl Atlas is the URL-level explorer for your latest crawl. It combines pages discovered by Interweb with Google Search Console page metrics for the selected date range.

The page is designed for technical SEO triage: scan crawl status, issues, metadata, indexability, internal links, load time, and GSC performance in one dense table.

What Crawl Atlas shows

Filtering and sorting

Use the filters above the table to search by URL, title, or H1; narrow by issue severity or issue type; filter by status class; isolate indexable or non-indexable pages; and show pages with or without Search Console visibility. Sort the table by status, issue count, clicks, impressions, position, word count, load time, internal links, and depth.

Opening a URL

Click any row to open the detail drawer. The drawer starts with live URL inspection, followed by title, meta description, H1, canonical, crawl metrics, GSC metrics, and the stored issue list for that URL.

When GSC is connected, Interweb automatically runs Google's URL Inspection API for the clicked URL and caches the result in the table. If Google reports the URL as not indexed, the status column changes to Submit to index.

12. Change Log

The Change Log records SEO work completed for a selected site. You can manually add entries for work you performed, and the system automatically logs certain completed work.

When to use the Change Log

Use the Change Log any time you complete SEO work on a site. This includes:

• Title tag updates
• Content changes
• Internal link changes
• Schema markup changes
• Performance fixes (page speed, Core Web Vitals)
• Backlink work
• Google Search Console fixes (index coverage, sitemap issues)
• Migration notes

Adding a manual entry

1. Open your site and go to the Change Log section
2. Click Add entry
3. Choose the date, category, and visibility (client-facing or internal)
4. Enter a title that describes the work
5. Add optional notes or affected URLs — one per line
6. Click Create entry to save

You can edit or delete any entry after saving. Edited entries show an Edited marker so you and your team know the record was updated.

Automatic entries

Interweb logs certain completed work automatically. This includes:

• Quest completions — when you finish a quest, the completed work is recorded in the Change Log
• Recommendation completions — when you resolve an issue, it appears in the Change Log

Automatic entries record the work completed only — they do not include XP or credit details. You can edit or delete automatic entries just like manual entries.

Client-facing vs internal entries

Every entry has a visibility setting that controls who sees it:

• Client-facing — work that is safe to share in reports. Use this for completed tasks, shipped features, and fixed issues that a client would want to see.
• Internal — private notes, investigation notes, or work that should not be shown to clients by default.

Implementation Reports exclude internal entries by default. You can choose to include internal entries when generating a report.

13. Implementation Report

The Implementation Report summarises what was implemented on a site over a chosen date range. It is designed to show implementation activity — not performance impact. Use it to review work, share progress with clients, or keep a record of changes.

Creating a report

1. Open your site and go to the Change Log section
2. Click Implementation Report
3. Choose a date range for the report
4. Optionally enable Include internal entries to show private notes
5. Click View report

Report contents

The report groups work by category by default. Each group shows the number of changes logged. For each entry, you can see:

• What was implemented
• When it was implemented
• Which URLs were affected

Exporting a report

You can copy the report as formatted text or export it as a PDF. Both options include all entries, all affected URLs, and all categories for the selected date range.

• Copy report — copies a clean text summary to your clipboard, ready to paste into an email, document, or client message
• Export PDF — generates a downloadable PDF with the full report

What the report does not show

The Implementation Report records what work was done. It does not attribute ranking changes, Google Search Console metric changes, or traffic changes to specific entries.

A future Impact Report will expand on this by connecting implementation activity to performance outcomes. For now, the Implementation Report is your source of truth for what was shipped and when.

14. The Nexus — growth hub

Go to Growth in the sidebar. The Nexus is where SEO work becomes a game. It contains four quest types on a 2×2 grid. Each card shows a pulsing dot when you have an active quest of that type.

15. The Campaign

The Campaign is your primary growth roadmap. It structures your site's open recommendations into three sequential tiers that you work through at your own pace.

How it works

1. Click Generate Tier 1 — costs 25 credits and creates a campaign quest
2. A list of Critical recommendations appears as expandable task cards
3. Work through them on your actual site, then click Done on each task
4. When all tasks in a tier are complete, you receive XP and the next tier unlocks
5. Repeat for Tier 2 and Tier 3

You do not need to complete tiers in a single session. Progress is saved as you go. When you commit a simulation from The Lab, it appears as a campaign_lab task inside your Campaign.

16. The Duel (Beta)

The Duel is a 7-day focused challenge where you pick a competitor and try to close the SEO gap against them before the timer runs out.

Starting a duel

1. On The Duel page, select a competitor from your list
2. Review the Intel panel — it shows your current scores vs theirs
3. Click Start Duel — costs 50 credits
4. A 7-day countdown begins

During the duel

The duel loads your site's Critical and Warning recommendations as tasks. Click Strike on each task to mark it done. The progress bar fills as you resolve tasks.

Outcomes

You can only have one active duel at a time per site.

17. The Lab (Beta)

The Lab lets you run AI-powered simulations to estimate how a specific SEO change might affect your traffic and rankings before you invest time building it.

Running a simulation

Committing a simulation

When a simulation identifies a high-value fix, click Commit. This creates a campaign_lab quest and adds the task to your Campaign. A toast notification appears with a "View in Campaign" link for 8 seconds. You can have up to 10 simulation results stored.

18. The Daily Grind

The Daily Grind keeps your SEO momentum going with three small, achievable tasks every day. Each set is tailored to your site's current issues, is free, and resets at midnight UTC.

Starting your day

1. Go to Growth → The Daily Grind
2. If no tasks exist for today, click Generate tasks
3. Three task cards appear — each is a specific, actionable fix. Starting the Daily Grind costs 0 credits.

Streak and XP multipliers

Your streak counts the number of consecutive days you complete all three tasks.

If you miss a day your streak resets to zero. At 7-day and 30-day streaks a milestone overlay appears with bonus credits. At 30 consecutive days you also earn the streak_30 badge.

19. Gamification — XP, levels, streaks, badges

XP and levels

Everything you accomplish earns XP — resolving recommendations, completing quest tiers, winning duels, finishing daily tasks. XP accumulates globally across all your sites. When you level up, a toast notification appears and you receive 150 bonus credits.

Badges

20. Credits

Credits are the in-app currency used for AI-powered and compute-intensive features. Credits do not expire while your account is active and are non-refundable.

Earning credits

• Signup bonus: 300 credits free when you create an account
• Level-up reward: 150 credits every time you reach a new level
• Streak milestones: Bonus credits at 7-day and 30-day Daily Grind streaks

Buying credits

What credits cost

21. Account settings

Go to Account in the sidebar.

• Profile — update your email address or change your password
• Credits — see your current balance, purchase history, and buy additional credits
• Badges — view all earned badges and which ones are still locked
• Delete account — choose retained deletion to restore progress after same-email signup, or permanent nuking to remove all recovery data.

22. Tips and best practices

• Start with Tier 1 of the Campaign. Critical issues have the biggest impact. Work through them before moving to Warnings or Info-level tasks.
• Connect GSC early. The more data the platform has about your actual search performance, the more targeted the recommendations and simulations become.
• Use The Lab before big changes. Before investing development time in a major change, run a Lab simulation to get a directional estimate. Treat the output as a signal for prioritisation, not a precise prediction.
• Use Link Command after the foundations are handled. Link building works best once technical fixes, content improvements, and AI discoverability tasks are already under control.
• Do the Daily Grind every day. Three small tasks a day adds up faster than large sporadic efforts. The streak multiplier means consistent users earn significantly more XP over time.
• Try The Duel for focused competitor sprints. The 7-day constraint focuses your effort in a way that open-ended to-do lists cannot. Even partial progress is still real SEO improvement.
• Re-crawl after fixing issues. The platform scores against the last crawl. Running a recrawl after a batch of fixes will update your scores and unlock fresh recommendations.
• Log work in the Change Log on the day it is implemented. Keeping entries current makes the Implementation Report accurate and client-ready at a moment's notice.
• Watch your credits balance. Monthly site monitoring (50 credits/site) is automatic. If your balance drops to zero, monitoring pauses.

23. FAQ